Live Interactive DOOH Research and Development.

We used a variety of web, offline and real-time technologies to create an immersive and connected e-commerce experience. An exercise in making large scale interaction not only as frictionless as possible but also ensuring it's commercially pointed. 

Using the gyro on the user's phone to elevate the sense of an exploratory 'inverse space' while also giving them instant control, command and the ability to purchase directly from a large DOOH billboard. Tested and filmed on location in K-Pop Square.